Genre: Non-fiction

Stars: 4

Links: Amazon

The Blurb:

We all work in sales. If you work for somebody, you earn a living by selling their product or service.

If you are self-employed, you earn a living by selling your product or service.

When you buy from Amazon, they always recommended other products similar to the ones you are purchasing or have already purchased – that’s selling.

When you download a song, movie or TV show from iTunes, they always recommend more similar products. That’s selling.

When you register for most websites, they sell their products or services to you through a regular email.

When you attend an exhibition at the NEC, London ExCel, Olympia, Manchester or even a local market, everyone is trying to sell you their product.

We all work in sales, yet few people know how to sell. Until now.

Containing 27 valuable lessons, plus 17 interviews with experts, Everybody Works in Sales combines unique storytelling and personal development to ensure you have the tools you need to do better in your career.

 

My Review:

Witty, lively, and packed with anecdotes and tips, this is a great book on how to sell, whether you want to or not.

The book starts off in a similar vein to the blurb, telling you how you are always selling, even if you don’t know you are. It then goes to tell you, via personal anecdotes, tips, interviews, and good old-fashioned storytelling, how to do this and do it well.

Yes, this is a book about selling. Yes, the message gets hammered home repeatedly. But the writing style makes you want to keep reading – it’s punchy, interesting, and, dare I say, fun. I would have preferred a little more structure to the book to make sections easier to find on second (or even first) reading, rather than chapters, but I realise I’m being picky. Recommended.

About the Author:

Award-winning executive, Niraj Kapur, has worked in corporate London for 23 years.

From small businesses to a national newspaper to FTSE 100 and FTSE 250 companies, he’s experienced it all and shares his insight, knowledge, big wins and horrible failures.

Containing 27 valuable lessons, plus 17 interviews with experts, Everybody Works in Sales combines unique storytelling and personal development to ensure you have the tools you need to do better in your career.

Niraj has also had several screenplays optioned, sitcoms commissioned, kids’ shows on Channel 5’s Milkshake and CBBC. His movie, Naachle London, was released in select cinemas across the UK.

He’s working on his next book while advising companies and coaching individuals on how to improve their sales.